The www.shopat.co.za site features the slogan "Where do you want to shop at today?" to assist potential Internet visitors to remember the name of the site, which is a very real problem for many competing Shopping Portals of this type. The site name can be used as part of an advertising campaign using the "shop at" as a prefix to the name of their shop, for example "Shop at Morkels". Retailers can request their "shop" to be registered on-line by DataCorp and can have it activated within 24 hours. It is then just a matter of installing software on their PC in order to set-up their catalogues and FTP their data to the secure ShopAt Web Server.

Retailer's who have their "shops" hosted on the www.shopat.co.za site will be encouraged to advertise the site as part of their marketing campaigns to create a greater awareness for the branding of the site. This approach would garner the support of new on-line Retailers and would benefit all concerned as the site attains critical mass from increased publicity.